Loyalty In Action: 1ST CENTRAL
About 1ST CENTRAL 1ST CENTRAL is a competitive car insurance provider, offering the best possible prices, with the minimum of jargon. The Challenge Success in the insurance industry is built on repeat...
View ArticleRandom Acts of Kindness: Can Brands Make Customers Feel Good?
When was the last time you witnessed a good deed? Someone holding a door open? Someone in the office receiving a genuine compliment? Manchester City giving free tickets to football fans? Random acts of...
View ArticleAre You Super Savvy?
Is it a bird? Is it a plane? No, it’s a super useful quiz for all those budding brand heroes out there! Whether a brand, agency or manufacturer, consumer insight is key ahead of planning any...
View ArticlePositive Attitudes: The Psychological Impact of Rewards
Loyalty schemes, prizes and rewards have a huge impact on brand loyalty and customer engagement, right? But why? What is going on in people’s brains when they receive a reward? Understanding this is...
View ArticleGoing Mobile: How Smartphones are Changing the Way Brand Loyalty Works
Businesses can no longer afford to be having speculative conversations about mobile. Do we need to be worrying about it? Is it worth targeting users on mobile? Do websites need to be optimised for...
View ArticleAudience Segmentation: The What, Why and How
Be honest – how well do you know your target audience, or what effective audience segmentation looks like? Unless you sell a ridiculously niche product (coffee-scented beard wash? Vegan motorcycle...
View ArticleDeals vs. rewards – what works for customer engagement?
No matter how good a product or service might be, consumers are increasingly smart, savvy, and eager to find a bargain – so brands really do have to do more in order to attract people to them....
View Article6 for 60 seconds: segmentation stats
We all know that segmentation is important, but just how much do we really know about it? Today, we’re inviting you to join us for 60 seconds of segmentation stats. Nothing more nothing less. The aim...
View Article4 rules from the music industry to make your segmentation a smash hit
Believe it or not, the likes of Ariana Grande, Jay-Z, Adele and Ed Sheeran can teach us a thing or two with our segmentation… Having sold billions of albums combined, they’re music icons, and they’ve...
View ArticleThe effect of physical location on customer retention
As technological advances turn us all into customers of the world market, there’s a counter-culture emerging among people craving a return to the personal approach. Studies show that businesses that...
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